I entered communication, media and marketing through the backdoor of journalism. Being a television journalist for more than 10 years in the Philippines before I moved to the Netherlands, communication was a logical fallback. I thought it was temporary but I’m still having a good time transforming communications of non-profit organizations since I started in 2009. Keeping up with the constant changes, connecting with audiences and the innovation energize me.
My journalism background and relevant work experience in corporate communications, marketing communications, communication for European-funded projects and digital media has turned me into an all-round and solution-oriented communication and media professional through the years. I am constantly learning and on a mission to empower changemakers through impactful content. Oh yes, content, that is where my heart lies. I wake up everyday wanting to write my ideas away.
What drives me and how I work
Innovation that impacts global development inspires me. Progress motivates me. I feel personally connected with the issues of sustainability, gender-balanced leadership and solutions journalism. I believe in the power of flawless content and phenomenal storytelling to pull people in. I also believe that audiences can easily see through meaningless content so I veer away from that area.
An environment where there is creativity, diversity, equality and integrity makes me thrive. My workspace is characterized my organization, productivity and GTD (getting things done). I enjoy working with smart people who value the strategic role of communications and appreciate strong work ethics.
My brand of journalism
I combine my day job in communications, media and marketing with freelance journalism while completing my master’s thesis on “Constructive news frames of the European migration.” Read more about my thesis journey here.
My thesis topic is a by-product of my faith in the ability of journalism and communications to transform societies. Our stories are our shared history as a people. We live and breathe in stories. If the stories that we tell reflect not only the conflicts around us but how we win over them, can you imagine how powerful that can be? This is the gift of constructive journalism. I hope to apply it in future work and write more about solutions, innovation, social change, global development and profile people who change the world.