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Hi, I am Chared and I envision a more inclusive, positive and sustainable world.

I am a versatile, content-sharp and digital-savvy communications professional committed to create understanding, build bridges and break barriers for a more inclusive, positive and sustainable world. I believe that good communications deliver clarity and inspiration that bring people together, move hands and hearts and drive lasting, transformational change.

My story

I started out in publishing (1997) and was a TV journalist for a decade (1998 – 2009) before joining the communications field (2009 – ). A move from the Philippines to the Netherlands made this change possible. My initial plan was to try communications out until my Dutch has improved but even after getting my Dutch language diploma (CEFR C1 level), I stayed in the field excited about the constant innovation going on.


So I enjoyed trying out new channels, graphic design and new tech that I developed an extensive skill set that can be expected of a modern-day communications professional. I also kept improving getting an MA in Development Communication and currently finishing my Executive MSc in Corporate Communication at the RSM Erasmus University.

Throughout my career, I have had the privilege to work on very varied topics from travel to history, culture, education and politics; microbiology to hematology, healthcare, innovation and knowledge/technology transfer; sustainable development, diversity and inclusion and solutions/constructive journalism. In a highly-specialized environment, I am proud to say that I have ‘range’. If innovation is about connecting the dots, I have a lot of dots to connect.

I have been writing ever since I can remember.

Content, alignment and CSR

With my extensive experience in the fields of communications, journalism and marketing, I can be both hands-on and strategic in the roles that I take on. Content is the red thread that connects all these fields so I naturally gravitate towards messaging and storytelling as positioning tools for brands.

I believe in the importance of internal and external alignment to strengthen an organization’s image and reputation. As an inside-out strategist, I strongly support branding from the inside which includes internal communication, employee well-being and diversity and inclusion.

Positive communication

My personal affirmation is to be a voice for positive change. Some of the ways I make this happen is through working with the purpose-driven, writing about people who change the world, creating awareness on issues such as diversity and inclusion and applying constructive journalism principles in my work. My affinity for positive psychology and storytelling drives my current research on constructive storytelling.

I strongly advocate for empathy and inclusion in the workplace. An environment where there is alignment, challenge and trust makes me thrive. My workspace is characterized by organization, efficiency and a growth mindset. I enjoy working with individuals who understand that progress is better than perfection, are receptive to new ideas and do not go for quantity but quality of work.

My interests

I am passionate about learning, continuous improvement (kaizen) and contributing to positive social impact. If I could name a superpower, that would be my learning mindset. This keeps me relevant, resilient and on top of the dynamic communication landscape. I bask in the challenge of steep learning curves, find change exciting and easily navigate a new normal.

As a staunch advocate for sustainability, inclusion and well-being, I am an Ambassador for the RSM Erasmus University’s Positive Change Initiative, PR and Communications Lead for Lean In | Netherlands and CSR Circle Lead for Business of Purpose. I am also a Circle Leader for the virtual LeanIn The Hague Inclusive. We are still open for members so if you are a mid-career parent looking for a network to support your ambitious goals, do sign up!

Curiosity is my superpower.

Finally, I live in a city between Rotterdam and The Hague, on a street named after remarkable women. I binge on books, MOOCs and TED Talks. Ultralight travel is my sport. Creating mnemonics is my go-to mental yoga. I have a penchant for new words, ancient civilizations and exquisite typography.

Contact me

So, that’s me in not so much of a nutshell. Tell me about yourself. What brought you here? Keep in touch.