SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. It is an analysis model usually applied in strategy building, corporate planning, communications and marketing. I use the SWOT to understand an organization better and its positioning in the field where it is playing.
Below is an example of the SWOT matrix:
In project management, the alternative of SWOT is called SVOR (Strengths, Vulnerabilities, Opportunities, Risks).
Here you will find some SWOT analysis templates and how to do it right.