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Samples of communication strategies and/or strategic communication plans.

LeanIn NL PR strategy

As PR Lead of Lean In Netherlands, I created the PR strategy in May 2020. This strategy utilizes the PESO model of PR with the ultimate goal of using ambassadorship in the end to ensure that paid media is no longer necessary. https://www.canva.com...
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Shenshi case study

Part of my Certificate in Content Strategy training at Northwestern University is the Shenshi case study. This includes research, persona identification, tone and voice and channels. https://issuu.com/charedbv/docs/20150502-shenshi
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