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With more than two decades of being in journalism and communications, I have managed all aspects of the communication function from content development to communication and dissemination of European-funded projects and running marketing communication teams.

My favorite part of being in communications is the sense-making ability of this function where we create understanding, build bridges and break barriers. I especially love to write and on a normal day, I see a spelling mistake from a mile away. And yes, I love humor and having fun at work. 🙂

Below are some samples of my work. For published pieces, please head off here.

  • All
  • Strategy
  • Graphic design
  • Publications
  • Websites
  • Multimedia
  • Content

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LeanIn NL PR strategy

As PR Lead of Lean In Netherlands, I created the PR strategy in May 2020. This strategy utilizes the PESO model of PR with the ultimate goal of using ambassadorship in the end to ensure that paid medi...
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Hollapinos is a family blog about ultralight and sustainable travel. I write mostly about ultralight travel. Visit it here.
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Beschaafd Verder visual branding

Beschaafd Verder is a mediation company. I designed their logo and the rest of the visual branding package (logo, icon, letterhead and business card).
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Video report

I worked for TV for a long time and with this experience, I have mastered pairing text with audio and video. The video below is fully produced by me from storyboarding to writing to shooting and monta...
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EHA website

I managed the re-design of this website when I was Communication and Media Manager of the EHA (European Hematology Association) in 2017. Aside from project management, I led the content architecture a...
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Shenshi case study

Part of my Certificate in Content Strategy training at Northwestern University is the Shenshi case study. This includes research, persona identification, tone and voice and channels. https://issuu....
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Ruimtebewust was created for GIS Consultant Mark Verschuur. It runs on the Wordpress CMS. My work consisted of conceptualization and development. Visit the website here.
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ASTP-Proton blog

As Communications Manager of ASTP-Proton from 2013-2016, I was also head of content. Part of that is blogging for the website. You will find some content I produced during my time at ASTP-Proton here.
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Impact Report for Europe

The "Impact Report for Europe" is a collection of knowledge transfer success stories. It is the first of its kind in Europe when we published the first issue in 2013 (in my first 6 months in ASTP-Prot...
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ASTP-Proton newsletter

In my stint as Communications Manager of ASTP-Proton (2013-2016), I produced the association's first digital newsletter. You can find all issues here. https://issuu.com/charedbv/docs/2014-newslette...
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I love experimenting with digital tools to communicate a message. In this explanimation, I used Powtoon to discuss what social marketing is all about and how social mobilization will look like in the ...
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Sifordi stands for C4D or Communication for Development. This was a blog I used to manage during my Master in Development Communication study at the University of the Philippines Open University. I al...
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Various publications

I have been freelancing as journalist and writer since 2007. Here you will find some of my published work.
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Inverted Pyramid

This was a blog I used to managed as part of my online journalism class at Radio Netherlands Worldwide. Visit it here. Please note that it is no longer updated.
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FEMS Focus

  As Communications Officer of FEMS Microbiology from 2009-2012, one of the projects I am proud of is the quarterly FEMS Focus. Three of my inforgettable interviews for this magazine were with...
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Antenne Rotterdam

From 2006-2007, I wrote articles for Antenne Rotterdam about my experiences as newbie in The Netherlands. Here is a link to my contributions.
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News clippings

I was fulltime broadcast journalist and news/magazine writer from 1998 t0 2007. When I moved to the Netherlands in 2007, I was freelancing for a while. Here you will find some of my news clippings.
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